Allyson Smith

After completing a diploma in business management, Allyson decided to continue her academic journey at the University of Sherbrooke with a certificate in business administration. She then completed her education with a bachelor's degree in marketing and management with a double concentration.Throughout her academic journey, she tested her skills through various academic competitions and internships abroad. In terms of competition involvement, she participated in Place à la Relève with a marketing case resolution, and she also participated in the Happening of Marketing with a B2B (business to business) marketing case resolution. Regarding her international experiences, she completed a 3-month student exchange in Germany and a one-month internship in Paris, France.

Driven by involvement, sustainability, and innovation, Allyson aspires to become a true catalyst for change. In 2021, she joined the board of directors of Place à la Relève and became its president two years later. Her contribution to the non-profit organization has not gone unnoticed and has been marked by several changes within the organization that benefit over 400 stakeholders in the educational and professional sectors each year.

Allyson believes in the importance of adaptability and continuous improvement. Therefore, she joined Baseline in 2024 to work at the heart of a market that she holds dear, with cooperative and social economy values, as business development coordinator.